We kept building.Now we'd like to build it with you.
A few months ago we shared "Signolia [Country] by FESPA" with you: a way to bring the Signolia ecosystem to every country, hand in hand with your associations. Since then, Signolia has kept growing and today we are presenting two initiatives: Signolia Jobs, our answer to the industry's talent shortage, and Signolia Market, the industry's new buying hub. We present them in Spanish, English and French, because that is how we see the future of this project: in many languages and in many countries.
Less than a 5-minute read · Videos in ES · EN · FR
What Signolia is today
- 10,000+industry professionals receive our newsletter
- 76episodes of the first Spanish-language podcast on signage and visual communication
- 490,000social media impressions in 2026, up 14% on the previous period
- 4,000+followers across five social networks, up 31%
- 51%of our YouTube channel's views come from outside Spain
AP Digitales Award 2026for the industry's best "Outreach Initiative", presented at C!Print Madrid
Social media data from 1 January to 30 September 2026, compared with the previous period of the same length.
Where you may have seen us
A year in which we didn't stand still
Everything you are about to see was built in Spain, by a small team, with no outside support. Imagine what we could do together.
Signolia Agency, launched at FESPA Barcelona 2026.
Our content and communication services for industry companies, launched at your own show.
Our most-watched content of the year, at your show.
The reel we filmed at FESPA Global Print Expo 2026 is Signolia's most-watched post so far this year: almost 47,000 views on Instagram.
AP Digitales Award for "Outreach Initiative".
The industry recognised us at C!Print Madrid as the project that best shares knowledge with professionals.
Sergio Carbonell, speaker on artificial intelligence.
Talks on AI for print businesses in the Digital Market series and in the C!Print conference programme.
A community that keeps growing.
More than 10,000 professionals read our newsletter and the podcast has reached 76 episodes. So far in 2026: almost 500,000 social media impressions, more than 4,000 followers (up 31%) and more than 190,000 video views across YouTube and TikTok. On LinkedIn, where the industry's decision-makers are, we have more than doubled our followers.
Connect,Inspire,Support
Your mission goes "beyond our events". That is exactly where Signolia works.
FESPA connects, inspires and supports its community. Your 37 associations run more than 300 events a year, and each one is a key moment for the industry. But between one show and the next, professionals still need to learn, hire, find suppliers and feel part of something. That is what Signolia is: a community that is active 365 days a year.
Three reasons, backed by FESPA's own data:
According to your Print Census, 75% of print businesses have fewer than 50 employees.
They don't have the time or the staff to go looking for knowledge: it has to reach them, in their own language, in formats they can follow while they work, like a podcast or a newsletter.
Around 40% don't use AI at all, and almost half have automated nothing.
This is exactly the kind of practical knowledge Signolia shares every week.
Hiring is getting harder.
Your associations already run programmes to attract young people to the industry. Signolia Jobs is the tool that turns that interest into real hires.
Connect, Inspire, Support. Signolia does all three every day, and it was designed to be replicated.
The industry needs talent. That's why we created Signolia Jobs.
The problem
Signage and print companies can't find qualified people, and those who want to work in the industry don't know where to look. General job sites put a vinyl installer next to a delivery driver, and specialised talent gets lost.
Our answer
Signolia Jobs, the job board dedicated exclusively to signage, graphic design, printing and visual communication. Industry jobs and industry candidates, without the noise.
How it works
- For companies: unlimited job posts, a searchable database of industry profiles and one place to manage applications.
- For professionals: a profile, a CV, filters by contract, schedule and location, and alerts for new jobs.
- More than 20 job areas: design, printing, cutting, installation, assembly, production, workshop, quality, logistics, sales, estimating, projects, marketing and more.
- Free for now for companies and candidates, so the community can grow fast.
What it could mean for a FESPA association
its own job board for its members, under its own brand, offering a useful service every week and connecting with its youth programmes. One more reason to be a member.
Signolia Market. Everything a sign maker needs, in one place.
The problem
A sign maker who needs vinyl, banner material, profiles or a machine has to jump from website to website, call several suppliers and compare catalogues and offers on their own. That is time taken away from the workshop. And suppliers invest heavily to be seen, often only during trade show days.
The solution
Signolia Market is the industry's buying hub. Suppliers upload their products and offers, and sign makers have everything within reach and in one place: they search, compare and find what they need without leaving their community.
How it works
- For suppliers: they upload their catalogue and offers, and reach the professionals who actually buy, not a general audience.
- For sign makers: a single place with materials, machinery, tools and services from many suppliers, with up-to-date offers that are easy to compare.
- The whole ecosystem behind it: Market is backed by Signolia's newsletter, podcast and social channels, and by partnerships such as our agreement with C!Print.
we are presenting it to the industry's suppliers to gather their feedback before opening it to everyone. You are among the first to see it.
What it could mean for a FESPA association
its members would have their own buying hub, with industry offers in one place: a service they use every week and a very clear reason to be a member. And the exhibitors and sponsors at its events would sell 365 days a year, not just during the show. More value for everyone, and a new source of income to reinvest in the community, in the same spirit as your Profit for Purpose programme.
Made in Spain. Ready for the world.
We produced the Jobs and Market presentations in three languages for one reason: to show that Signolia can already speak to the industry beyond our borders, working from Spain alone. With your network, those languages become countries.
Spanish.
The language of some twenty countries, from Spain to Latin America, where FESPA already runs events such as FESPA Mexico. And they are already listening: more than a third of our YouTube channel's views come from Latin America, mainly Mexico, Argentina and Chile.
English.
FESPA's working language and the language of the international print community.
French.
France, Belgium, Switzerland, Canada and much of Africa: a natural next step for the model.
SignoliaMéxicoby 
A proven ecosystem, ready for every association
The idea is simple: every FESPA national association can have its own Signolia, under its own name, in its own language and for its own market. We bring the model, the experience and the tools. The association brings its community and its knowledge of the country.
What Signolia brings
- A model already proven in a real market, with results and awards.
- Ready-to-use platforms: content, jobs, suppliers, events and promotion.
- The method to create the podcast, the newsletter and the social channels, and to grow them.
- Support during the launch and beyond.
What each FESPA association gains
- A community that is active all year, not only on show days.
- New services for its members: jobs, suppliers, training and visibility.
- New income that can be reinvested in the industry.
- Its own brand in its country, backed by FESPA.
What FESPA gains
- An international network of content and services under one identity: "by FESPA".
- A measurable way to deliver on its mission "beyond our events".
- A closer, continuous relationship with the companies that later exhibit at and visit its shows.
How we would start
Conversation.
We show you Jobs and Market and update the proposal together.
Pilot.
We choose one association to launch the first version with.
Growth.
With the pilot's results, we take it to other associations.
Frequently asked questions
What would FESPA need to contribute?
Above all, its backing and its network of associations. The technology, the content and the method already exist.
Does Signolia compete with the associations?
Quite the opposite. Each Signolia would belong to the association in its country. Signolia doesn't take the spotlight: it gives associations tools to serve their members better.
How long would it take to launch a pilot?
It depends on each association and on what it wants to launch first. We can look at it together on the call. The key point is that we are not starting from scratch: the model, the platforms and the method already exist.
Which languages can it work in?
Any. We already work in Spanish, English and French, and the model is designed to adapt to each market.
A personal note
When we presented "Signolia [Country] by FESPA" to you, we knew the industry needed a meeting point that stays active all year round, not only during trade shows. Today it is no longer a hunch: it is a reality that works.
Since then, we have launched Signolia Market, presented Signolia Agency at your show in Barcelona, received an industry award for our outreach work and set up Signolia Jobs to help companies find talent. All of it from Spain.
The model is proven and ready to grow. What we need now is the right network to take it to other countries, and that network is yours.
I would like to propose a 30-minute meeting to agree on how we do it together.
Best regards,
Sergio Carbonell
Founder & CEO, Signolia
Shall we talk for 30 minutes?
We'll show you Jobs and Market live, answer your questions and update the proposal together. No commitment.
Sergio Carbonell · Founder & CEO, Signoliasergio@signolia.com · +34 608 79 01 14
